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Welcome Sellers
Welcome Sellers

Corporate trainers work to make the point that “groups make better strategic decisions than individuals.” Their exercises are designed to make believers out of even the most dominant personality types. It’s true: “groups make better strategic decisions than individuals.” Selling your home is also accomplished better with a group effort. We will include you in our group as part of a team dedicated to selling your property. We are forged by unifying principles of trust and integrity, seasoned with decades of local real estate experience to help guide you to accomplishing your real estate objectives.

“Sell for the highest amount in the shortest time.” This axiom drives all real estate transactions and is the basis for our efforts. How do we do it? What is our marketing plan? As you will read below, we don’t miss a single element. In getting to know you, your property and your goals, we compile hundreds of details. We formulate a custom strategy that includes featuring your property and its benefits in an elegant, color brochure and on our cutting-edge internet web site. We also use television, direct mail and print media in promoting your property to prospects, and position your home in its most flattering and impressive light.

But remember, your home has been making its remarkable statement for some time. As we network with Realtors, home builders and designers, we know that many have noticed your home and may know someone who has earmarked it for purchase. It is this networking that can be our most potent tool!

We appreciate your consideration of our services. Let’s meet and discuss a custom strategy to sell your home. Click the link below for a printable check list “Preparing Your Home to Show". The information offered is not only helpful, it is required, because we know how to “Sell for the Highest Amount in the Shortest Time.”

Click Here

View a printable copy of Freida and Susie's special check list
"Preparing Your Property to Show".



"CLEAN-UP" ON YOUR REAL ESTATE INVESTMENT

What can you do to boost your profits dramatically when you sell your home?

One word: clean!

Don't be offended. We're not saying your house is dirty, but it does need to be showcased to its greatest advantage if you want to get the best possible price for it. Realtors call this "staging" your home for sale. It involves time and effort and may cost you several thousand dollars, but the payoff will be there. This is most true in our upscale community.

How much can a little elbow grease and attention to detail actually be worth? A house in tip-top shape will get its asking price or close to it, while you might have to take up to ten percent less for one without the finishing touches.

We, as real estate professionals, can advise you on specific ways to best present your home. Please keep in mind that these recommendations aren't meant as criticisms. Your home will be competing against dozens of new and existing houses in Ponte Vedra. So, enhancing your home's market value may involve one or more of these factors:

  • Curb Appeal. You have just one chance to make a good first impression, and thisis it. Does your house need painting? Is the driveway free of stains? Are the lawn and shrubbery manicured? Buyers believe the condition of a home's exterior speaks volumes about the interior. Be sure your house makes a good impression.
  • Front Door. A freshly painted door, new or polished entry door hardware, and a planter of blooming flowers are warm and inviting. Stains, scratches, dents, tarnish and cobwebs create an entirely different mood.
  • Odors.
    • Every house has a distinctive smell that its owner gets used to. But pungent odors-pets, tobacco, food-can turn a buyer off A deep cleaning and deodorizing may be essential. Consider hiring a service if you don't want to do it yourself. Plug-in type air fresheners are great to maintain that 'just cleaned" smell.
  • Lighting and General Appearance. As the song goes "let the sunshine in." Even if you prefer a dark house, most buyers react positively to a light, airy home. Besides, it makes your rooms seem more spacious. Open up the drapes and blinds, make sure the windows sparkle, wipe the baseboards, remove fingerprints from the doors and dust blinds and light fixtures.
  • Carpeting and Painting. Sellers olten concede that carpeting should be replaced or rooms painted, but decide instead to subtract the cost of these improvements from the sales price. ihe problem is that buyers inflate the cost of these improvements. Buyers begin making mental deductions from the moment they arrive; if something will cost $2,000, they may mentally figure $5,000, or if it's $100 they may think $1,000. In many cases, they just don't want to bother. You are usually better off having the work done before putting your house on the market.
  • Colors. Bold, vivid colors may suit your style, but neutral tones will appeal to the widest range of shoppers. A new coat of paint will earn you far more than it costs, including labor.
  • Furnishings and Keepsakes. lf your rooms look crowded and your closets filled, we suggest that you rearrange or even temporarily store furniture. You may also want to protect your collectibles by packing them away. The goal is to highlight your house, not your possessions.
  • Kitchens and Bathrooms. Kitchens and baths sell houses, and a thorough cleaning of those rooms is critical. But don't forget the extra touches: you might organize the cabinets and pantry; replace cooktop burner rings with shiney new ones; keep oven interiors sparkling; recaulk as needed around all sinks, tubs and showers; put out fresh towels and decorative soaps.
  • Clutter. Whenever you leave your home, the beds should be made, the sinks empty and the clothes hung up. That's not all: newspapers, magazines, books, trophies, mementos and even large clusters of photos can all be costly distractions if they become the one thing a prospect remembers about your house. In this case, less is more.


Perhaps you're thinking that all this staging will strip the personality from your home. Well, experts do find that depersonalized homes sell faster and at a better price that those left as-is. Just think of the new, furnished model home down the road--that's your competition.

You should compare selling a house to looking at a used car. The dealer keeps it in spotless condition, with no reminders of the previous owner, so shoppers can picture the car as theirs. That's just the reaction you want when you "clean to clean-up" on your real estate investment.

Remember, you never get a second chance to make a first impression!

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Unlimited 100 Corridor Road, Suite 101/Ponte Vedra Beach, Florida 32082
Licensed Florida REALTORS ®